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Why people believe misinformation even when they’re told the facts
The Conversation | A Kolyuka/Shutterstock
The work of media scholar Alice Marwick can help explain why factchecking often fails when used in isolation. Her research suggests that misinformation is not just a content problem, but an emotional and structural one. She argues that it thrives through three mutually reinforcing pillars: the content of the message, the personal context of those sharing it, and the technological infrastructure that amplifies it.
