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Health of the U.S. Nonprofit Sector

Are you afraid of COVID‐19? Motivation and engagement in infection–prevention behaviour in a UK community cohort during the first 2 years of the COVID‐19 pandemic

Abstract

Objectives

To investigate the relationship between motivation and COVID-19 infection–prevention behaviour during the first 2 years of the COVID-19 pandemic.

Design

Prospective longitudinal online survey in a UK community-based cohort.

Methods

During March/April 2020, n = 11,113 people, recruited via the HealthWise Wales research registry and social media advertising, completed the COVID-19 Public Experiences (COPE) study baseline survey, with follow-up at 3, 12, 18 and 24 months. Online questionnaires assessed COVID-19 infection–prevention behaviour, perceived susceptibility, fear, personal control over infection transmission and reliability of information from media and government. Repeated-measures ANOVA identified changes in motivation and behaviour over time. Multivariable regression models at each time point assessed associations between motivation and behaviour.

Results

COVID-19 infection–prevention behaviour and motivational variables (fear of COVID-19, perceived susceptibility and perceived control) fluctuated over time as the disease and socio-political environment changed, decreasing overall by 24 months. Regression models for association between motivational variables and COVID-19 infection–prevention behaviour were statistically significant at three (F
(10, 5981) = 76.69, p < .001, adjusted R
2 .112), 12 (F
(11, 3732) = 48.40, p < .001, adjusted R
2 .122), 18 (F
(11, 3665) = 108.34, p < .001, adjusted R
2 .243) and 24 months (F
(11, 3355) = 136.20, p < .001, adjusted R
2 .306). Higher levels of fear, older age, lower perceived personal control over infection transmission, more trust in government and less trust in social media were associated with more infection–prevention behaviour.

Conclusions

Motivation to engage in infection–prevention behaviour during a pandemic is multi-factorial and dynamic. Beliefs about infection and trust in government and media need to be considered in developing effective communication strategies.

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