Culturally-Modified Recruitment Strategies for Latino Families in Clinical Child Research: A Critical First Step

The goals of the current study were to develop and employ culturally-modified recruitment strategies utilizing flexibility
and creativity to combat practical and cultural barriers to Latino participation in clinical child research, as well as to
quantitatively examine individual and cultural factors related to the different recruitment strategies. In total, 45 Latino
parents were successfully recruited and primarily included married mothers of Mexican origin with varied socioeconomic backgrounds.
To address the first study goal, an initial culturally-modified recruitment strategy (i.e., postcard strategy, n = 23) was developed to combat both practical and cultural barriers; an augmented strategy (i.e., face-to-face strategy, n = 22) was later employed to further combat potential barriers. Unfortunately, neither strategy resulted in the desired sample
size of 150 parents. To examine the second study goal, an exploratory, quantitative examination of individual and cultural
factors related to the different strategies was conducted. In general, results suggested that there were differences in the
demographics of the parents who responded to the different recruitment strategies, such that those recruited through the face-to-face
strategy were more educated, more acculturated, and spoke more English than those recruited through the postcard strategy.
Much needed future directions are discussed.