South African Quality of Life Trends Over Three Decades, 1980–2010

The South African Quality of Life Trends study has tracked the subjective well-being of South Africans in ten waves from 1983
to 2010. The paper presents the SAQoL trendline of life satisfaction, happiness and perceptions of life getting better or
worse against the backdrop of the transition from apartheid to democracy. Subjective well-being peaked in the month following
the first open elections in April 1994 when black and white South Africans were equally satisfied and happy at levels found
in other democratic societies. But post-election euphoria was short-lived and levels of well-being dropped the following year
and racial inequalities in evaluations of life re-emerged. The tenth and latest wave in the study was conducted a few months
after South Africa’s successful hosting of the Soccer World Cup. In 2010, the proportions of all South Africans expressing
satisfaction, happiness and optimism was among the highest since the coming of democracy—just over half stated they were satisfied,
close on two-thirds were happy, and half felt life was getting better. Nonetheless, while the standard of living has increased
for a minority of formerly disadvantaged South Africans and a small black middle class has emerged, there are still huge disparities
in both material and subjective well-being. In 1997 and 2010, South Africans were asked what would make them happier in future.
In 2010, the majority of citizens still hoped for basic necessities, income and employment, to enhance their quality of life.