The Racial Dialectic: President Barack Obama and the White Racial Frame

This paper introduces the concept of the “racial dialectic” to describe the ways racial dialogues and policies have transformed
in the wake of Barack Obama’s historic election to the presidency of the United States of America. Using public statements
and behaviors from elected officials, pundits, and Obama himself as case study data, we examine the tension between what we
term the hard racial frame, the soft racial frame, and the racial counterframe in the public discourses. We conclude that
these competing frames produce a dialectic that has transformed the way racial issues are discussed and interpreted in the
wake of Obama’s election.