Activism inherently involves emotional engagement, often stemming from personal experiences, connections to the issue, or fuelled by emotions like anger, frustration, and a drive for positive social change. This article builds upon Hochschild’s concept of emotional labour, expanding its scope to encompass the emotional dimensions of activism among college students. We delve into the lived experiences of 67 college student activists in the mid-Atlantic region of the USA, uncovering the emotional impetuses driving their activism, the challenges of activist burnout resulting from their emotional labour, and the strategies employed to navigate its emotional toll. By analysing the emotional narratives shared by these student activists, this article seeks to contribute to the understanding of academics and practitioners by constructing a comprehensive framework that illuminates how emotions affect their activism toward effecting transformative social change.