The bulk of the extant literature on the psychology of boys, men and masculinity has been focused on the important challenges of: a) creating an awareness about the detrimental effects of constricted forms of masculinity on boys and men and their relationships with others; and b) developing remedial approaches to psychotherapy that are designed to help boys and men recover from dysfunctional masculinity. The purpose of this article is to expand this literature by introducing the positive psychology/positive masculinity (PPPM) framework, which emphasizes male strengths as the starting point for psychotherapy with boys and men. The central principles of the PPPM framework are described, and the application of the PPPM model with an adult man in psychotherapy is presented. The implications of the PPPM model for future practice and research pertaining to boys, men, and masculinity are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)