Point-of-sale displays: a comparison of tobacco and vaping product retail strategies

In line with Article 13 of the Framework Convention on Tobacco Control (FCTC), many countries have ended the open display of tobacco products in retail outlets. These policies recognise that large point-of-sale displays cue purchases among people who smoke,1 induce relapse among those trying to quit,2 and normalise smoking among young people.3 4

Industry documents reveal how tobacco companies view young people as ‘replacement smokers’, crucial to the long-term profitability of their enterprises.5 6 Point-of-sale displays played a pivotal role in encouraging transition from child-oriented products, such as confectionary, to adult products, such as tobacco.7Figure 1, taken facing the cash register inside a small convenience store in Aotearoa New Zealand (NZ) prior to the ban on point-of-sale displays, illustrates how confectionary items created a frame that centred tobacco products. At eye level, children could…

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