Administration &Society, Ahead of Print.
Going beyond the practical obstacles and facilitators for inclusive government communication, this study stresses the underlying tension between democratic and bureaucratic values in administrative structures and its implication for inclusive communication. The clash between on the one hand efficiency, market-driven patterns, and impartiality and on the other hand individual rights, advocating equal rights and social justice, shows that in coming to terms with the reality of superdiverse societies governments need to reconcile these values on the level of actual decision-making and behavior by public communication practitioners.