The dramatic growth in the incarceration rate since the mid-1970s has unintentionally resulted in massive numbers of people being released from prison each year. Consequently, prisoner reentry initiatives are receiving greater attention than ever before. At this point few studies have looked at public support for reentry initiatives, and the existing ones have taken a rather general and atheoretical approach. The current study explores public opinion toward a wide range of reentry policies and practices through a value conflict framework. Results from a randomly selected, statewide sample in Missouri indicate that people take into account such values as social welfare, retribution, and self-interest when assessing their support for reentry measures. As reentry initiatives may struggle to attain legitimacy and resources without public support, a number of policy implications are discussed. These implications include informing the public of the need for servicing those with prior prison terms and communicating the value of housing assistance during reentry.