The 2030 Agenda for Sustainable Development, adopted by United Nations Member States in 2015, is a collective plan of action to achieve the agreed 17 Sustainable Development Goals (SDGs) via 169 targets. SDG 3 aims to ensure healthy lives and promote well-being for the entire population of all age groups.1 One of the measures to achieve this goal is strengthening the implementation of the WHO Framework Convention on Tobacco Control (WHO FCTC) in all countries (Target 3.a). Implementing the WHO FCTC and other best tobacco control measures is essential to meet Target 3.4: a one-third reduction in premature mortality from non-communicable diseases. The WHO FCTC is one of only three international conventions included as a specific target in the SDGs.2
Article 13 of the WHO FCTC requires a comprehensive ban on tobacco advertising, promotion and sponsorship (TAPS). According to the Conference of Parties guidelines for implementing Article…