Demographic change and the call for active ageing impose new demands on older individuals. Using data on German adults aged 56 to 75 (N = 1,468), the authors investigated perceived level of activation demands (e.g., increased expectations that the young-old will contribute to the public good) and appraisal of them as threatening or challenging by individuals with different health status and socioeconomic backgrounds. Overall, perceived level of demands was moderately high, and they were seen rather as a challenge. East Germans, those with better subjective health, and those unemployed reported a higher level of activation demands, whereas retired and widowed individuals reported a lower level. Moreover, East Germans, individuals with lower educational attainment, and those reporting health problems (but not physically handicapped individuals) experienced these demands more as a threat and less as a challenge. The authors argue that more targeted policy strategies are needed to promote active ageing in disadvantaged groups.