Children’s screen time (i.e., time spent using computers, televisions, mobile devices) has rapidly increased with the development of mobile technology, and this increase has become a matter of serious concern for teachers, parents, family life educators, psychologists, and other health professionals. High usage rates (more than 2 hours per day) have been associated with low‐quality sleep, language acquisition difficulties, and attentional problems in young children. Results of experimental trials to limit screen time have been mixed. Interventions may be improved with guidance from a systematic theoretical framework focused directly on children’s well‐being. This article proposes a multifaceted goal‐theoretic approach to reducing screen time through involvement in alternative activities. It is proposed that a focus on approach goals involving shared activities that are constitutive of children’s well‐being can naturally displace excessive screen time, enhance child development, reduce parental stress, and improve familial well‐being.