This study attempts to explore how the lockdown/containment measures taken by the government during the times of COVID‐19 have threatened educated Muslim women’s negotiated identity regarding wifehood and motherhood in urban Pakistan and how they struggle to reposition to reconstruct it. Through semi‐structured interviews, making an in‐depth comparative study of differently situated three cases (Muslim women), this study argues that the abnormal situation ensued from the pandemic has reinforced vulnerability of the women’s nascent negotiated identity by landing them in a space where they are supposed by the normative structures to step back to carrying out their traditional responsibilities as ‘good’ wife and mother in the times of the crisis. It has found that the plague has similarity in its impacts for the women in their familial lives, despite their being variously situated and resistive, due to the general religio‐culturally defined patriarchal social behavior of the place (Pakistan) toward women and lack of action on the part of the state for implementing its laws of women’s empowerment.