Abstract The current research considers whether romantic pair‐bond motivations influence numerical preferences. Across cultures and throughout history, the number “2” has been symbolic of a romantic pair bond. We propose that reminders of romance lead people to prefer the number “2” and other associated even numbers. A series of studies demonstrate that romantic motives—goals related to forming a romantic pair‐bond—increase preference for the number “2” and other numbers of its parity (i.e.,… |