Abstract
The roles of small congregations and their social impacts are well known, but few theoretical studies investigate megachurch congregations. These mammoth organizations have the potential for advancing social good, but minimal research specifically focuses on the activities of these congregations in economic development (ED). This study addresses this dearth of information by answering the following research questions: (a) In what ways are megachurches involved in ED activities? (b) Who benefits from these programs and how are the programs offered? and (c) What factors influence megachurches to offer ED activities? We frame our investigation using both demand‐ and supply‐side arguments from Frumkin’s (2002) model of nonprofit and voluntary action. Online survey data and follow‐up interviews with 42 megachurch leaders in the Dallas/Fort Worth and greater Houston areas show that megachurches are implementing ED activities in alignment with demand‐side explanations, especially when advancing opportunities for the unemployed and underemployed. However, supply‐side arguments provide more explanatory power, indicating that volunteer engagement with ED activities plays a significant role in the provision of ED services through megachurches. Our study offers a better understanding of why megachurches carry out ED activities with considerable attention devoted to how megachurches partner with other congregations, nonprofits, and government entities to encourage economic growth and improve the economic well‐being of community members.