Asexuality is becoming ever more widely known and yet it has received relatively little attention from within sociology. Research in the area poses particular challenges because of the relatively recent emergence of the asexual community, as well as the expanding array of terms and concepts through which asexuals articulate their differences and affirm their commonalities. This article presents the initial findings of a mixed-methods research project, which involved semi-structured interviews, online questionnaires and a thematic analysis of online materials produced by members of the asexual community. The aim was to understand self-identified asexuals in their own terms so as to gain understanding of the lived experience of asexuals, as well as offering a subjectively adequate grounding for future research in the area.