This study assesses the effectiveness of repeated exposures to a video intervention based on the Elaboration Likelihood Model. The video was designed to increase help-seeking attitudes and perceptions of peer norms and to decrease the stigma associated with seeking counseling. Participants were 290 undergraduates who were randomly assigned to a repeated-exposure video intervention, a single-exposure video intervention, or a control video condition. Participants completed measures pre- and post-intervention and at a 3-week follow-up. Those in the repeated-exposure intervention improved significantly more than the single-exposure and control groups on help-seeking attitudes and perception of peer norms but not for stigma. The effect of repeated exposures on attitudes and peer norms showed both immediate and longer term effects. Effective, empirically supported interventions capable of reaching large numbers of people are necessary to improve utilization rates of counseling services. This study offers support for the use of repeated video interventions in changing attitudes and perceptions of counseling.