Building on Kurt Lewin’s conceptual analysis of the relation among values, goals, motives, and behavior, I distinguish four kinds of goal-directed motivation thought to produce prosocial behavior: egoism (increasing our own welfare), altruism (increasing the welfare of one or more other individuals), collectivism (increasing the welfare of some group), and principlism (upholding some moral principle, standard, or ideal). Each kind of prosocial motivation has strengths but also weaknesses. Additionally, motives of different kinds frequently co-occur and, when they do, more isn’t necessarily better. The motives can undercut and compete with one another, making matters worse. One way to address this problem is orchestration—bringing together prosocial motives of different kinds in a way that allows the strengths of one to compensate for the weaknesses of another. Orchestrating principlism with either altruism or collectivism seems especially promising. (PsycInfo Database Record (c) 2022 APA, all rights reserved)