The Government has committed to spend an additional £400 million over the next four years on a limited range of National Institute for Health and Clinical Excellence approved talking therapies, despite a recovery rate of only around 15% of all referrals. The Department of Health (DH) is currently working to develop the regulatory criteria for increasing the supply of adult talking therapy. A number of Primary Care Trusts (PCTs) have elected to become pathfinders in establishing this precedent. This paper is therefore particularly written for decision makers in these early processes, and those involved in subsequent national iterations.