Prospect | A Smith
The tradwife idolises the 1950s housewife, even taking on her fashion tastes: in videos they appear with coiffed hair and an Alice band, wearing frilly frocks with a cinched waist and just enough plunging neckline, and speak in a whispery ASMR voice to give feminine and sexy vibes. Even though many tradwives are filming themselves from suburban houses in Toronto or Cheltenham, they often present “cottagecore”, an aesthetic inspired by an idealised notion of rural life—think homemade cookies, wildflowers and children catching butterflies.