UWN | Savage Minds
In 1993, sociologist George Ritzer introduced the concept of McDonaldisation to describe how principles like efficiency, calculability, predictability, and control, derived from the fast-food industry, permeate other sectors of society. While these principles often streamline operations and increase scalability, they risk overshadowing qualitative aspects of human experience. Today, with artificial intelligence revolutionising industries at an unprecedented pace, a critical question arises: does AI represent a new form of McDonaldisation in higher education?