When Gretchen Whitmer campaigned for Michigan governor in 2018, she took aim at Michigan’s bottled water industry — and the state policy that gave it unfettered access to free water. Nestle was extracting hundreds of millions of gallons of groundwater a year, which it bottled and sold under the Ice Mountain brand. The only cost: a $200 yearly fee per site. The company asked the state for a 60% boost in how much it could take from a well that draws from the source of two cold-water trout streams. At the time, the Flint water crisis was still in the spotlight, contributing to broad pushback. Nearly 81,000 public comments opposed the permit request; 75 supported it.