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The bulk of this megacompany’s earnings, however, comes from selling food. Out of CAD $13.6 billion in total revenue the company reported in the first quarter of 2024, $9.4 billion came from food retail, representing 69 percent. Shareholders pocketed $460 million in profit, a 10 percent increase from the first quarter of 2023. Meanwhile, 18 percent of Canadian households face food insecurity…. The boycott campaign, organized by members of the r/loblawsisoutofcontrol subreddit, is demanding price caps on certain essential items, a commitment to end price gouging, increased cost transparency, and for the company to sign on to the federal government’s grocers’ code of conduct.