The new WHO/Europe factsheet, “Alcohol and cancer in the WHO European Region: an appeal for better prevention”, emphasizes causal links between alcohol use and a range of cancers, including some of the most common types, such as female breast cancer and colorectal cancer. It also makes clear that alcohol-attributable cancers and deaths can be reduced through implementation of cost-effective policies, such as increasing taxes on alcoholic beverages and restricting marketing and availability of alcohol.