ABSTRACT
Prejudice is a major worldwide problem fuelling discrimination and conflict in everyday life. In mainstream psychological and social science research, many prejudice researchers test theoretical propositions using standard (survey) questions. This article argues that this important type of work will benefit from reflecting on some of the feedback that people give when participating in research that uses self-report for measuring prejudice. Four issues relating to different aspects of this research are identified and discussed: misinterpretation, invalidation, dehumanisation and double standards. It is argued that seriously considering these four issues can have various implications for prejudice research quality and design and is important for theoretical and applied reasons.