ABSTRACT
This article examines the experiences of immigrant Latina domestic workers on care work platforms, arguing that these technologies extend historical norms of domesticity into the digital era through algorithmic bias, visibility regimes, and quantification. Drawing on ethnographic engagement with fifteen workers in Los Angeles alongside platform analysis, it introduces the framework of familiar interfaces to show how user interfaces and the data that shape them rely on historically sedimented racialized and gendered scripts of domesticity. Using co-research methods, the article centers workers’ stories and situated knowledge to illuminate how they navigate, perform, and contest opaque algorithmic systems. By situating platform-mediated care work within longer histories of racialized, gendered, and migratory domestic labor, this study contributes to scholarship on labor and technology while reorienting analyses of the so-called gig economy away from androcentric, public-facing sectors like ride-hailing and delivery, and toward the historically feminized, racialized, and immigrant labor of domestic work.