Tobacco branding has long been a part of auto racing in the USA and abroad.1–3 Various cigarette and smokeless tobacco brands like Winston and Skoal have featured race drivers in their advertisements and were major investors in racing teams between 1971 and 2003, resulting in vehicle liveries (ie, decals covering vehicles) carrying branded imagery.4 However, the Master Settlement Agreement (1998), the Smokeless Tobacco Master Settlement Agreement (1998) and the US Family Smoking Prevention and Tobacco Control Act (TCA) in 2009, which gave the US Food and Drug Administration (FDA) authority to regulate tobacco, banned cigarette and smokeless tobacco brand sponsorships in sports in the USA. The Formula 1 (F1) governing body also proposed plans in 2001 to eliminate international tobacco-related sponsorships by the end of the 2005 season, but the plan for the ban was, instead, watered down and made into a…