Combining high birth rates with gender equality and women’s reproductive choice is often put forward as a Nordic success story. We analyze Norwegian governmental commission reports delivered 1984–2017, tracing how fertility issues are approached in policy-making under shifting demographic conditions. We focus on four key topics—pro-natalism, individual versus societal level effects of policies, socioeconomic differences in fertility, and immigration. We see little or no attention given to the fact that policy effects may vary by class background or preferences. Relatively high fertility is considered positive, but pro-natalist intent is downplayed or absent, even when fertility is falling. We connect these findings to the distinctive Nordic dual earner/care-giver model, a historical legacy of “unintentional” pro-natalism, and features of the commission system. We call for more interchange between demography and institutionalist scholarship and argue that questions of macro-level fertility effects of family policies could be better handled in a more explicit debate.