New recreational nicotine lozenges, tablets, gummies and gum proliferate on the US market

In recent years, several major tobacco companies have rapidly expanded their offerings in what they frequently term ‘modern oral’ products or oral tobacco products marketed for recreational use beyond traditional forms like chewing tobacco or snus.1 2 While the rising popularity of nicotine pouches (tobacco-free oral nicotine products similar to snus) has already been noted in the literature,3 4 the availability and trends in consumption of other newer oral products are yet to be documented.5 These emerging product types, including recreational nicotine lozenges, tablets, gummies and gum, are now available from several major tobacco manufacturers in the USA. While these products were preceded by other oral or dissolvable tobacco products like Camel Orbs and Marlboro Sticks, these brands were generally unsuccessful and were pulled off the market in the early 2010s.6

Nicotine lozenges are flavoured, candy-sized oral products which,…

Read the full article ›