Acta Sociologica, Ahead of Print.
Affirmative action policies (AAP) polarise the public debate in Western democracies as they involve favouring one candidate at the cost of others because of their group membership. Against this backdrop, we ran a factorial survey experiment in Denmark, France and Germany on the introduction of a hypothetical regulation favouring women and immigrants with equal qualifications in the recruitment process for a management position (N = 4264; YouGov online panel). Our data show that support for AAP for women is significantly greater than for immigrants in all three countries. Moreover, support for AAP is much higher in France than in Germany and Denmark. Germans and Danes show similar low support for AAP for immigrants, while support for AAP for women is higher in Germany than Denmark. We conducted multilevel regression models to investigate the power of several attitudinal factors in explaining target group and country differences. Results show that respondents’ varying levels of ethnic and gender prejudice and perceived disadvantage entirely explain target group differences in support for AAP. Furthermore, differences between Germany and Denmark in the support of AAP for women are explained by different levels of prejudices and perceived disadvantage, and attitudes towards state intervention. However, these attitudinal variables cannot explain why support for AAP is much higher in France.