Austerity measures are commonly adopted to address economic crises. Such measures have particularly adverse effects for women, but studies have found these consequences to be strategically silenced. I explore the conditions under which the gendered effects of austerity are silenced, and by whom. Drawing on an original dataset of 9,420 newspaper articles (2010–2020) addressing austerity measures introduced in Spain, I find that politicians from left parties critique the labor reforms for negatively affecting women’s working conditions, while conservative politicians rarely address the reforms from a gender perspective. The party political difference is conditioned by government–opposition dynamics, and the salience of gender perspectives varies with election cycles. These findings suggest that a gender lens is more likely to be present in the public debate on economic policy-making when it is strategically beneficial for garnering political support.