Critical Social Policy, Ahead of Print.
Since 2014, gender equality has gained momentum in Irish higher education. Feminist organising and media attention resulted in an ‘almost-perfect storm of pressure’ to which the state responded by developing an ‘ambitious and radical’ policy. Employing Bacchi’s methodology (WPR), this article demonstrates the problem of gender inequality has been gradually narrowed to address the lack of ‘women’ in senior positions. Competing problematisations were marginalised. The unequal distribution of care work in and out of higher education was ignored, silencing the gendered experiences of academics and non-academics, particularly precarious and outsourced staff. The policy machinery is found to reduce gender transformation to state-led stages and sideline feminist demands, highlighting the need to investigate the role of gender expertise and national statistics. The focus on the glass ceiling (a trend across Europe) is a form of ‘gender branding’ drawing on and reproducing neo-colonial progress-scales while stalling intersectional agendas.