| On‐demand service firms secure market power by cultivating and operationalising calculative asymmetries between the platform and labour. In this article, I analyse dynamic (or ‘surge’) pricing as an exemplary calculative technique. I show how the asymmetrical application of price‐setting allows firms to leverage control at the aggregate level while maintaining the façade of autonomy at the individual level, thereby legitimising workers’ classification as independent contractors but solving the… |