Workers actively negotiate contradictions between discourses of flexibility and entrepreneurialism and actually existing conditions of risk and precarity endemic to online self‐employed work. This article examines how ride‐hail drivers counter‐branded UberPool—a carpool ride‐hail service—as ‘UberPoo’. While marketed as a solution to congestion, UberPool created risky and coercive working conditions for ride‐hail drivers. Our analysis is from a study on ride‐hail driver experiences of health… |