Abstract
Despite growing empirical support over the past half‐century, evidence‐based psychotherapies (EBPs) remain infrequently delivered. Organized efforts within large public and private systems, including the Veterans Health Administration, have brought significant optimism to closing the research‐to‐practice gap. Notwithstanding robust improvements, few Veterans and non‐Veterans receive EBPs. The current article expands implementation knowledge and practice by extending focus of EBP implementation from provider, system, and policy‐level requirements to key patient‐level barriers and associated “pull strategies” for promoting interest, demand, and engagement. Specifically, the article presents a public health and clinical engagement strategy and innovations developed by the authors leveraging strategic actions for increasing EBP uptake and engagement in two key areas: (a) direct‐to‐consumer outreach and education, and (b) pretreatment shared decision‐making.