Abstract
Persons with mental health challenges have a felt need to earn an income but are constrained by opportunities. A hospital based income generation activity for making ‘Eco-friendly Holi colors’ was conceptualized with inter-sectoral collaboration to create opportunities for persons with mental health challenges, involve them as ‘stakeholders’ and distribute profits among them. Holi colors were chosen due to the novelty of product, ease of production and good profit margin. In this paper, we describe the need, process, experience, facilitators, challenges and key learnings in the selected income generation activity.