Abstract
Digitalization is playing a prominent role in cultural economics reshaping GLAM organizations toward a more relevant income generation. However achieving a higher level of digitalization requires careful management and resource planning. To this end, the concept of digital maturity provides a useful description of an organization current level of digitalization, allowing for a more effective digital transformation process. The literature concerning business studies and information technology developed highly detailed surveys to assess digital maturity levels within organizations, the so-called digital maturity models. Nevertheless, while many of them are manufacturing-based, very few are wide-spectrum models allowing for a generic assessment of digital maturity. This paper provides a preliminary descriptive analysis on the aptitude of Italian and Campania GLAMs for deploying digital facilities and services, thus suggesting the need to elaborate a specific digital maturity model for GLAM organizations.