• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

information for practice

news, new scholarship & more from around the world


advanced search
  • gary.holden@nyu.edu
  • @ Info4Practice
  • Archive
  • About
  • Help
  • Browse Key Journals
  • RSS Feeds

The virtues and vices of social comparisons: examining assimilative and contrastive emotional reactions to characters in a narrative

Abstract

Based on social comparison theory, this study investigates how awareness of one’s morality and exposure to a character in a narrative affect emotions associated with four types of social comparisons—upward assimilative, downward contrastive, upward contrastive, and downward assimilative. A 2 (Morality Salience: virtue, vice) X 2 (Character: moral, immoral) experiment (N = 106) revealed that those whose vices were made salient elicited stronger: (1) contempt (a downward contrastive emotion) toward an immoral character than a moral character, and (2) envy (an upward contrastive emotion) toward a moral character than an immoral character. Whereas envy decreased positive affect, contempt increased it. Implications for assimilative and contrastive social comparisons with media characters that lead to distinct affective outcomes are discussed.

Read the full article ›

Posted in: Journal Article Abstracts on 01/31/2019 | Link to this post on IFP |
Share

Primary Sidebar

Categories

Category RSS Feeds

  • Calls & Consultations
  • Clinical Trials
  • Funding
  • Grey Literature
  • Guidelines Plus
  • History
  • Infographics
  • Journal Article Abstracts
  • Meta-analyses - Systematic Reviews
  • Monographs & Edited Collections
  • News
  • Open Access Journal Articles
  • Podcasts
  • Video

© 1993-2025 Dr. Gary Holden. All rights reserved.

gary.holden@nyu.edu
@Info4Practice