Impact of relational benefits on trust in the Asian context: Alternative model testing with satisfaction as a mediator and relationship age as a moderator

Although it is an established phenomenon in the literature that relational benefits have many positive outcomes, the comparative
effect of each type of benefit on different types of trust when customer satisfaction is the mediator, in particular in the
Asian context, remains unexplored in the services literature. Therefore, this study, using several alternative models, aims
to identify the impacts of confidence benefit,…