Abstract
This paper examines the distinct world of online poker. It outlines the online poker eco-system, and the players which inhabit
it, their distinctive attitudes and behaviors towards the game and gambling. These unique patterns of behavior have been created
and sustained by the interaction of players within online poker forums. Therefore online poker forums were identified as primary
mechanism within which a poker sub-culture may exist. The study conducted an extensive netnography of online poker forums.
The study found that within the online poker eco-system there are forums which are elevated to sacred status amongst this
online poker sub-culture. The members of these forums enact sub-cultural characteristics such as ethos of collaboration/cooperation,
and a competitive hierarchy of status. In particular this paper identifies the importance of identity generation, and communities
within the online poker eco-system.
it, their distinctive attitudes and behaviors towards the game and gambling. These unique patterns of behavior have been created
and sustained by the interaction of players within online poker forums. Therefore online poker forums were identified as primary
mechanism within which a poker sub-culture may exist. The study conducted an extensive netnography of online poker forums.
The study found that within the online poker eco-system there are forums which are elevated to sacred status amongst this
online poker sub-culture. The members of these forums enact sub-cultural characteristics such as ethos of collaboration/cooperation,
and a competitive hierarchy of status. In particular this paper identifies the importance of identity generation, and communities
within the online poker eco-system.
- Content Type Journal Article
- Category Original Paper
- Pages 1-18
- DOI 10.1007/s10899-012-9326-9
- Authors
- Killian O’Leary, Department of Management & Marketing, Kemmy Business School, University of Limerick, Limerick, Ireland
- Conor Carroll, Department of Management & Marketing, Kemmy Business School, University of Limerick, Limerick, Ireland
- Journal Journal of Gambling Studies
- Online ISSN 1573-3602
- Print ISSN 1050-5350