Abstract
Given that current television programming contains numerous gambling portrayals, it is imperative to understand whether and
to what extent these gambling behaviors in media influence individuals’ beliefs, attitudes, and intentions. This study explores
an extended model of the theory of reasoned action (TRA) by including gambling media exposure as a distal, mediating and mediated
factor in predicting undergraduate students’ intentions to gamble in a casino. Findings show that the extended model of TRA
clearly indicates that the constructs of gambling media exposure, prior gambling experience, and level of gambling addiction
contribute to the prediction of undergraduate students’ casino gambling intentions. Theoretical implications of gambling media
effects and practical implications for public policy are discussed, and future research directions are outlined.
to what extent these gambling behaviors in media influence individuals’ beliefs, attitudes, and intentions. This study explores
an extended model of the theory of reasoned action (TRA) by including gambling media exposure as a distal, mediating and mediated
factor in predicting undergraduate students’ intentions to gamble in a casino. Findings show that the extended model of TRA
clearly indicates that the constructs of gambling media exposure, prior gambling experience, and level of gambling addiction
contribute to the prediction of undergraduate students’ casino gambling intentions. Theoretical implications of gambling media
effects and practical implications for public policy are discussed, and future research directions are outlined.
- Content Type Journal Article
- Category Original Paper
- Pages 1-20
- DOI 10.1007/s10899-012-9302-4
- Authors
- Hyung-Seok Lee, Department of Communication, College of Arts and Sciences, University of North Florida, 1 UNF Drive, Jacksonville, FL 32224-7699, USA
- Journal Journal of Gambling Studies
- Online ISSN 1573-3602
- Print ISSN 1050-5350