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Disentangling Gut Feeling: Assessing the Integrity of Social Entrepreneurs

Abstract  

This paper analyzes how social venture capitalists evaluate the integrity of social entrepreneurs. Based on an experiment
with 40 social venture capitalists and 40 students, we investigate how five attributes of the entrepreneur contribute to the
assessment of integrity. These attributes are the entrepreneur’s personal experience, professional background, voluntary accountability
efforts, reputation and awards/fellowships granted to the entrepreneur. Results indicate that social venture capitalists focus
largely on voluntary accountability efforts of the entrepreneur and the entrepreneur’s reputation when judging integrity.
For an overall positive judgment of integrity, it seems to be sufficient if either voluntary accountability efforts or reputation
of the entrepreneur are high. By comparing social venture capitalists with students, we show that experience leads to a simpler
decision model focusing on key attributes.

  • Content Type Journal Article
  • Category Original Paper
  • Pages 1-32
  • DOI 10.1007/s11266-012-9264-2
  • Authors
    • Ann-Kristin Achleitner, TUM School of Management, Technische Universität München, Arcisstr. 21, 80333 Munich, Germany
    • Eva Lutz, TUM School of Management, Technische Universität München, Arcisstr. 21, 80333 Munich, Germany
    • Judith Mayer, TUM School of Management, Technische Universität München, Arcisstr. 21, 80333 Munich, Germany
    • Wolfgang Spiess-Knafl, TUM School of Management, Technische Universität München, Arcisstr. 21, 80333 Munich, Germany
    • Journal Voluntas: International Journal of Voluntary and Nonprofit Organizations
    • Online ISSN 1573-7888
    • Print ISSN 0957-8765
Posted in: Journal Article Abstracts on 02/21/2012 | Link to this post on IFP |
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