In this article, I investigate how race is produced by looking at the reception experiences of Afro and Mestizo Mexican migrants to the new South. Despite the fact that Afro and Mestizo Mexicans are both phenotypically and culturally distinct from one another, they assert a shared racial identity as minorities and as Latinos. On the basis of ethnographic field work in Winston-Salem, North Carolina, I argue that their perceived similarities with African Americans and pervasive discrimination owing to status drives Afro-Mexicans to assert a race-based Latino identity that is shaped by their understanding of African American experiences.