Abstract
This study tested an expanded TBP model, which included personal norms and self-identity as cognitive variables, in a sample
of current young volunteers of a general charity in the UK. Actual volunteering was measured via continued observation throughout
the duration of the projects. An integrative model of sustained volunteering was proposed because some relationships did not
follow the hypothesized paths. Subjective norm emerged as the exclusive determinant of sustained volunteering and also as
the potential mediator of the effects of other variables over future volunteering behavior. Two focus groups with volunteers
and 28 personal interviews with the coordinators of the volunteering projects were conducted to triangulate the research findings
and reveal the main causes for drop-outs and non-attendance.
of current young volunteers of a general charity in the UK. Actual volunteering was measured via continued observation throughout
the duration of the projects. An integrative model of sustained volunteering was proposed because some relationships did not
follow the hypothesized paths. Subjective norm emerged as the exclusive determinant of sustained volunteering and also as
the potential mediator of the effects of other variables over future volunteering behavior. Two focus groups with volunteers
and 28 personal interviews with the coordinators of the volunteering projects were conducted to triangulate the research findings
and reveal the main causes for drop-outs and non-attendance.
- Content Type Journal Article
- Category Original Paper
- Pages 1-19
- DOI 10.1007/s11266-012-9317-6
- Authors
- Tania Veludo-de-Oliveira, Fundação Educacional Inaciana Pe. Sabóia de Medeiros (Centro Universitário da FEI), Fundação Getulio Vargas (EAESP-FGV), São Paulo, Brazil
- John G. Pallister, Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff, CF10 3EU UK
- Gordon R. Foxall, Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff, CF10 3EU UK
- Journal Voluntas: International Journal of Voluntary and Nonprofit Organizations
- Online ISSN 1573-7888
- Print ISSN 0957-8765