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A Mission of Civic Engagement: Undergraduate Students Working with Nonprofit Organizations and Public Sector Agencies to Enhance Societal Wellbeing

Abstract  

Universities in the U.S. have been criticized for not contributing enough to the social well-being of the communities within
which they operate, and business schools have been accused of failing to prepare students adequately for careers in business.
These criticisms have led to increased focus on service learning, a form of experiential learning that aids students in the
application of theoretical knowledge to “real-life” situations—including problems and opportunities—faced by local as well
as international communities. Even though service-learning has become fairly popular in business schools throughout the U.S.,
there is relatively little literature that illuminates its application. Thus, the present article describes a service-learning
project in a marketing research course and how this project supports the university’s mission of civic engagement. Included
are also a discussion of course-specific objectives as well as learning goals, objectives, and assessments as commonly required
by regional and national accreditation agencies.

  • Content Type Journal Article
  • Category Original Paper
  • Pages 1-31
  • DOI 10.1007/s11266-012-9289-6
  • Authors
    • Karin Braunsberger, College of Business, University of South Florida St. Petersburg, USFSP Harborwalk Avenue S., Piano Man 105B, St. Petersburg, FL 33701-5016, USA
    • Richard O. Flamm, Florida Fish and Wildlife Conservation Commission, Florida Fish and Wildlife Research Institute, St. Petersburg, FL, USA
    • Journal Voluntas: International Journal of Voluntary and Nonprofit Organizations
    • Online ISSN 1573-7888
    • Print ISSN 0957-8765
Posted in: Journal Article Abstracts on 04/29/2012 | Link to this post on IFP |
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