Abstract
The objective of this study was to identify predictors of the use of multivitamin supplements among Caucasian college females
utilizing the Theory of Planned Behavior. Variables of the Theory of Planned Behavior and the self-reported use of multivitamin
supplements were measured by two separate surveys within one week. A convenience sample of 96 Caucasian college females were
included in the analysis. Two attitudinal beliefs and one control belief significantly predicted behavioral intention to use
multivitamin. A belief that taking multivitamin supplements helps to feel and look good was the most important predictor of
the use of multivitamin supplements.
utilizing the Theory of Planned Behavior. Variables of the Theory of Planned Behavior and the self-reported use of multivitamin
supplements were measured by two separate surveys within one week. A convenience sample of 96 Caucasian college females were
included in the analysis. Two attitudinal beliefs and one control belief significantly predicted behavioral intention to use
multivitamin. A belief that taking multivitamin supplements helps to feel and look good was the most important predictor of
the use of multivitamin supplements.
- Content Type Journal Article
- Pages 1-15
- DOI 10.1007/s10935-007-0112-x
- Authors
- Roman Pawlak, Department of Nutrition and Dietetics, East Carolina University, 148 Rivers, Greenville, NC 27858-4353, USA
- Denise Brown, Department of Nutrition, College of Health, University of Southern Mississippi, Hattiesburg, USA
- Mary Kay Meyer, National Food Service Management Institute, University of Southern Mississippi, Hattiesburg, USA
- Carol Connell, Center for Nutrition and Food System, University of Southern Mississippi, Hattiesburg, USA
- Kathleen Yadrick, Center for Nutrition and Food System, University of Southern Mississippi, Hattiesburg, USA
- J. T. Johnson, Center for Research Support, University of Southern Mississippi, Hattiesburg, USA
- Ann Blackwell, Child and family Studies, University of Southern Mississippi, Hattiesburg, USA
- Journal The Journal of Primary Prevention
- Online ISSN 1573-6547
- Print ISSN 0278-095X