Defusing the Objectification of Women by Other Women: The Role of Competence

This study provides empirical evidence that the objectification of women by other women can be attenuated by drawing attention
to their competence. Primarily European American female undergraduate participants (N = 154) from the Midwestern part of the United States rated photographs of college-aged female models dressed provocatively
a) standing against a plain background (control condition), b) showing athletic competence (standing near a swimming pool
holding a trophy), and c) showing academic competence (solving a math problem on a whiteboard). Results showed that compared
to the control condition, the models showing competence were rated lower on objectification variables and higher on capability
variables regardless of their provocative manner of dress.