In this article we seek to rehabilitate the radical insights of the pragmatist/interactionist tradition and to establish its continued relevance to a distinctively sociological and feminist analysis of sexuality. We argue for the importance of the contribution of Gagnon and Simon in arguing for a fully social understanding of sexuality. We offer an account of the process whereby interactionism has been rendered all but invisible and make a case for recovering its insights. We argue that interactionism accounts for the processes through which sexuality is constituted culturally, inter-personally and intrapsychically and addresses the actualities of everyday social practices and is therefore ideally suited to grappling with the complexities of contemporary sexual life.