Fabricating data, throwing academic shade at other scientists, publishing a mountain of papers that receive a towering heap of citations: cynics might describe these as steps necessary to achieve academic success. They are also goals for players of ‘Publish or Perish’ — a new card game that might hit close to home for researchers trying to navigate the often-labyrinthine and cut-throat institution of academia. The name refers to the common description of academia as a system that rewards researchers who publish their findings in prestigious scholarly journals and punishes those who don’t.